The Healthcare Insurance Reciprocal of Canada (HIROC) is a trusted healthcare safety advisor, committed to offering a full spectrum of insurance, risk and claims management products and supports.

HIROC knows healthcare as it’s the largest not-for-profit healthcare liability insurer in the country, with over 700+ healthcare organizations part of the Reciprocal. Combined with sage counsel and risk management solutions, HIROC works with its partners to increase safety.

As a Reciprocal, HIROC is governed by its Subscribers and remains an innovative, agile and proactive partner. Since its inception in 1987, the not-for-profit has returned over $200 million to the healthcare system. HIROC’s thirty-plus years of data is combined with its extensive experience to advise and share learnings, all with the goal of scaling knowledge and increasing safety across Canada’s healthcare system.

One common thread running through HIROC’s culture is the feeling of being part of something unique: partnering to create the safest healthcare system – HIROC’s vision. 

Each employee has the opportunity to find their calling and help build a stronger organization designed to meet the needs of its Subscribers. As a Top 100 GTA Employer seven years running, HIROC employees are empowered to find solutions and create amazing experiences in service to its Subscribers.

Join us and be part of the team working to make a difference.

Summary

We’re seeking an experienced communicator to help HIROC turn the corner on patient safety!

Join an award-winning communications and marketing team as we continue on our journey to support the organization in embracing a relentless customer focus through building innovation and agility.

Reporting to the Director, Communications and Marketing, the Communications & Marketing Specialist will help drive change through storytelling, impactful marketing, and digital engagement. Your deep passion for relationship building coupled with a results-oriented attitude will help us drive the brand forward.

Duties and Responsibilities

Internal Communications

  • Collaborate on the company Intranet site – collaborate on article schedule, interview subjects, take photos, write articles, and post materials to the site
  • Contribute to vision direction and oversight of ongoing changes and improvements to the Intranet, work with vendor to enhance site and resolve issues
  • Collaborate on ordering of internal paper supplies (letterhead, stationary) and promotional materials to ensure availability for corporate initiatives
  • Respond to staff requests for communications and marketing departmental support – i.e., print materials (ads, brochures, etc.) and conference support
  • Work with the Communications and Marketing Team on internal communications initiatives
  • Collaborate on internal Instagram
  • Other duties as assigned 

Digital Communications

  • Use a variety of digital tactics to promote and increase brand awareness to our target audience; stay on top of new communication channels to reach and grow audience
  • Make changes to the company website that reflect our brand and work with internal stakeholders on developing meaningful web content
  • Marketing and promotion of HIROC’s products and services through social media (Twitter, LinkedIn, Instagram, YouTube, etc.), speaking engagements, online events, conferences and other special events
  • Use a variety of tools to communicate information to employees and Subscribers (i.e., video and social media)
  • Use web analytics to monitor client and staff engagement with our digital channels
  • Participate as a member of the Communications and Marketing Team in presenting ideas that will grow the brand online
  • Manage e-news blasts to clients through MailChimp, in addition to leveraging HIROC’s CRM tool
  • Manage digital marketing of events, new program launches and campaigns, developing communications plans to support 
  • Monitor and respond to stakeholder feedback on the website
  • Keep up to date with the latest industry trends, presenting to and educating colleagues and on the latest tools, technologies and strategies
  • Other duties as assigned

Marketing Projects

  • Play a key role in educating staff and ensuring compliance with brand guidelines; develop materials (i.e., videos, manuals), that assist staff in using and understanding the brand guidelines
  • Support new media activities – HIROC podcast, LinkedIn Lives, twitter spaces, vidyard, and other evolving formats to share stories and convey HIROC’s leadership role in the healthcare system – assist team in sourcing content and speakers and hosting activities 
  • Develop creative concepts and collaborate with other departments, including marketing, on the direction, development and distribution of content for new marketing/communications (marcom) vehicles, including writing or editing copy and working with designers on design approach to brochures, newsletters, social content, promotional materials, templates, advertisements and conference materials
  • Assist the Director, Communications and Marketing in a variety of writing assignments (speeches, web copy, newsletter content, etc.)
  • Follow production and timelines of marcom projects including liaising with suppliers (designers, printers) to ensure high design standards, adherence to HIROC brand guidelines and delivery of product that is reflective of HIROC’s business and Subscriber population
  • Source and contribute articles for HIROC publications: HIROC.com, The HIROC Connection, Annual Review, etc.
  • Develop new avenues for contact with Subscribers in ways that promote HIROC’s value-add services and invite collaboration and sharing between Subscriber and partner organizations
  • Collaborate with other HIROC departments on finding ways to build connections with Subscribers and partners in new and growing sectors of the healthcare community.
  • Assist with communications and marketing components of annual HIROC conference and AGM
  • Together with the team, be an effective ‘ambassador’ for HIROC by attending events and building relationships with existing and potential Subscribers
  • Build Subscriber and partner contacts and maintain communications with those contacts; liaise with HIROC staff for new opportunities and ways to build connections with growing sectors of the healthcare community
  • Oversee organization of the Communications and Marketing storage room, restocking and replenishing as necessary
  • Assist the team in partner events (ex. set-up and tear-down, virtual event coverage, speaking notes, etc.)
  • Other duties as assigned 

Knowledge, Skills and Abilities

  • Self-motivated and able to work independently with minimal supervision
  • Excellent team player with good communication and interpersonal skills
  • At ease dealing with employees inside the organization and stakeholders/suppliers outside the organization
  • Strong interviewing and writing skills, attention to detail; committed to producing quality communications materials
  • Advanced knowledge of Microsoft suite of tools, with particular emphasis on Outlook, Word, Excel, and PowerPoint     
  • Desire to learn and willingness to take on new responsibilities
  • Well-organized and able to meet deadlines
  • Ability to exercise discretion and tact in sensitive and confidential situations
  • Excellent customer service skills
  • Strong ability to multitask
  • G Licence and access to a vehicle preferred 

Education, Training and Experience

  • Completed post-secondary degree (Focus on communications or Marketing would be preferred) 
  • Knowledge of Photoshop, CMS (Igloo, MailChimp, Drupal), Photography, Google Analytics, Video Editing 
  • Proficient in Microsoft Office 
  • Experience with Adobe Creative Cloud considered an asset 
  • Social media experience 
  • 5 years of related work experience

As a condition of employment, all external hires will be required to submit proof of COVID-19 vaccination or documentation unless a valid medical exemption or a valid exemption based on enumerated grounds under the Ontario Human Rights Code exists. All internal candidates must be in compliance with HIROC's COVID-19 Vaccination Policy.

How to Apply

Please submit your résumé to HR@hiroc.com.

In order to be considered for this position, please include a current résumé or detailed qualifications summary with your application. Only those selected for an interview will be contacted.

HIROC is committed to fostering a climate of equity, diversity, inclusion, and accessibility. HIROC respects the diversity of all members of its community and welcomes applications from those who have demonstrated a commitment to the values of equity, diversity and inclusion. Applications from members of groups that have been historically disadvantaged and marginalized, including First Nations, Métis and Inuit peoples, racialized persons, persons with disabilities, those who identify as women, 2SLGBTQ+, individuals who self-identify on the basis of any of the protected grounds under the Human Rights Code and/or others who may contribute to the further diversification of ideas within its community are encouraged. HIROC is committed to fair assessment of a candidate’s abilities, and consideration for diversity of thought, method, and experience, including non-traditional career paths. 
 
HIROC is committed to providing a barrier-free environment for all stakeholders, including our subscribers, employees, job applicants, suppliers, the public and any visitors who may enter our premises, access our information, or use our services. As an organization, we respect and uphold the requirements set forth under the Accessibility for Ontarians with Disabilities Act (AODA) and its associated standards and regulations and will ensure that we offer a safe and welcoming environment that is respectful of each person's dignity and independence. As an organization, HIROC is dedicated to meeting the needs of individuals with disabilities in a timely manner. We understand that providing a barrier-free environment is a shared effort, and as an organization, we are committed to working with the necessary parties to make accessibility a reality for all.